Updating a classic brand for one of the original pioneers of the internet.
As the world's largest distributed network BitTorrent is a force that powers massive data movement across the web, utilized by industry giants like Facebook, Twitter, and Wikipedia. However, with time, its brand identity had become fragmented and inconsistent.
Our mission was to give BitTorrent a fresh, cohesive visual language that reflects its groundbreaking role in the internet's evolution and bring clarity to the entire ecosystem viewed by millions of users worldwide.
Visual Design System
Brand Guidelines
Website Redesign
Creative Director - Michael Charles Brown
Visual Designer - Johann Banta
UX Designer - Briana Jackson
"The end result was a website that exceeded our expectations in all areas, both from a creative perspective to fulfilling the business need - materially higher user conversions."
Renn Ortenburger - Director of Business Development
MCB Creative is the independent design studio of Michael Charles Brown, senior brand designer specializing in brand identity design, motion graphics, web design and illustration.
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Phone: +01 415 828 1416
Email: hello@mcb-creative.design
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